DOCK75 and the Detour
When we decided to bring our own custom bodykits into the world of Nitro Nation, we created a new brand to represent them and DOCK75 was born. It even had its own website.
Then we needed a blank canvas to apply wraps on for new partners in the game, so DOCK75 launched its first bespoke vehicle: the Detour. Our first “customer” was music producer and DJ, deadmau5.
My role: Lead UX/UI Designer
- Creative Direction
- Auto industry knowledge
Results
- DOCK75 cars continue to be some of the most sought-after models in the Mythical Marketplace
- deadmau5 used a wrap of our design on a real McLaren 720S to promote our partnership on his tour
There’s a wide range of DOCK75 models available in Nitro Nation World Tour, each one a wild interpretation of the art of customizing.
Our choice of base model was often influenced by trying to find something nobody had put a kit on before; pushing the boundaries and getting our community talking. What will receive the DOCK75 treatment next?
DOCK75 Models.
One of the first DOCK75 custom was this crazy VW Beetle, complete with enormous alloys.
Perhaps the most iconic DOCK75 releases, the Mazda RX-3 became the poster child for NNWT, featuring in early key art and CG trailers.
deadmau5 installed a wrap designed by Mythical on a real McLaren 720S to promote our partnership on his Day Of The deadmau5 tour in 2023.
The same wrap was also applied to the bespoke DOCK75 Detour car within Nitro Nation World Tour for an exclusive in-game event.
deadmau5 Collab.
We designed a bespoke DOCK75 car called the Detour as a canvas for brands to work with without worrying about dual licenses.
deadmau5 had our design vinyl-wrapped on a McLaren 720S, and then we used the same wrap in-game on our own car.
The deadmau5 wrap on the DOCK5 Detour Street in the in-game store. If you have to ask the price, you can’t afford it…